It is easy to write a lot, and frequently. It is possible to write well. But to choose the right topic and decide what to bring together, how much to write on it, and how much you cull and distill, and to do that quickly, and then to do it again and again on other topics, can only be done by an artist.
The best bloggers are the best self-editors.
Sources: the old (Twain?) line on "I apologize for the long message; I did not have time to write a short one."
The book Spent, and blogging as a pure form of signalling. Miller doesn't do that?, he does discuss avatars, online communities, etc...
Robin Hanson must have said this before.
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